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These ideas add a handmade touch to event decor.   Custom paper flower displays, like these designed by Ara Farnam of Rock Paper Scissors Events in New York, can replace pricier fresh flower centerpieces. View full story here.

Sarah Brokaw Discusses Making the Next Decades the Best Years of Your Life — through the 40s, 50s, and Beyond Please check our Facebook page for photos of this event.

Heineken’s brand message is “Open Your World,” and at the 2011 Heineken Open’er Music Festival, the company offered free QR codes to attendees as a subtle tie-in to the marketing campaign. During the festival last summer in Gdynia, Poland, Heineken set up computers where attendees could type up a brief message about themselves, turn it [...]

These new gift ideas mix food with style. Daniel Boulud Cocktails & Amuse-Bouches, For Her & For Him from Assouline (assouline.com), $50, a two-volume set by Daniel Boulud and Xavier Herit, offers recipes for drinks and hors d’oeuvres from the bar at Boulud’s New York restaurant Daniel. For Her contains softer, more floral cocktails, while [...]

Check out our Facebook page for some birthday event photos from a recent surprise birthday party.

Check out our Facebook page for some artsy & fun birthday event photos from a recent surprise birthday party.

Inspiration for event decor and dessert displays are the focus of these recently released and soon-to-be-released books.   Events Exposed Australian event planner Lena Malouf, a former international president of the International Special Events Society, recently released her latest book, Events Exposed (Wiley, $50). The first half, “All About Business,” covers the basics of owning [...]

Please Join Us on Thursday, February 16th, 2012 6:00 PM – 9:00 PM at The National Arts Club 15 Gramercy Park South | New York, NY. OPENING COCKTAIL RECEPTION – Special Performances Throughout the Evening. Please RSVP to: THEARTOFTHEPARTY@HOTMAIL.COM

Not all parties are oversized. When hosting cocktail parties, editor luncheons, product launches, meetings, or business dinners, check out these new restaurants, hotels, bars, lounges, private rooms, and outdoor spaces. Legal Harborside Legal Harborside, the Legal Sea Foods flagship that opened in Boston’s Waterfront section in July, offers a second-floor private dining room known as [...]

Style Forecast: Seating Chart App, LED Tabletops, Catering. Ideas, products, trends, and other cool stuff to have on your radar. New Seating Chart App from Washington   D.C.-based seating chart app Social Tables (socialtables.com), which launched in beta in May, is issuing a re-design with new functionalities in early 2012. The tool creates cloud-based seating [...]

Not all parties are oversized. When hosting cocktail parties, editor luncheons, product launches, meetings, or business dinners, check out these new restaurants, hotels, bars, lounges, private rooms, and outdoor spaces. Photo: STK Midtown STK Midtown, which opened in December, has two private dining areas named after famous burlesque stars. Both “Misty Aires” and “Ophelia Flame” [...]

Instead of sitting down and passively consuming whatever is placed on the table, or grabbing a few passed hors d’oeuvres from whichever trays pass by, more and more often event guests are actively participating in their meals.

Catering chefs are emerging from the kitchen—or wherever they’ve been tucked away to prep the food—to let guests observe the cooking. Or they’re opening up the work space and inviting attendees to join in choosing ingredients and flavor enhancements.

 Caterers share their modern takes on menu staples. Full story here.

Spending time with the insightful Deepak Chopra!  

9 Clever Escort Card Ideas. These design ideas can do more than just direct guests to their tables.

Hollywood Pop recently helped organize a Bat Mitzvah held in Tokyo, Japan. Congratulations and Happy Bat Mitvah Julia!   Check out our Facebook page for additional photos from the party.

QR codes—those odd-looking squares of black and white pixels that hardly existed a year ago—are now everywhere. From ads in magazines to product packaging and trade show booths, the codes have become the au courant tool in a marketer’s bag. For events, the codes (and similar 2-D barcodes) share information with an audience instantaneously and [...]

Link: Holiday Pop-Ups: Experiential Platforms From ‘Wired,’ Warby Parker, Hendrick’s Gin, and More Always a busy time for experiential marketers, the holiday season tends to prompt a flurry of pop-up shops. And like the season’s window displays at major department stores, these highly designed promotional platforms are not only intended to entice shoppers with limited-time [...]

Link: Best of 2011: 6 Caterers Describe Their Most Inspiring Meals Six caterers describe the most inspiring meals they sampled this year.

Link: ION Network Brings Holiday Cheer to Clients With Mobile Candy Truck On Wednesday, ION Television toured New York in its mobile candy store, promoting the festive movies featured on the network this month. Created by vice president of marketing Chris Addeo, director of marketing Seth Brown, and senior director of ad sales marketing Frank [...]

Hollywood Pop Celebrity Wall featuring celebrities we’ve had the pleasure of working with. Today’s celebrity…Michael Imperioli, Primetime Emmy Award for Outstanding Supporting Actor in a Drama actor and television writer, perhaps best known for his role as Christopher Moltisanti on The Sopranos.

Link: Pirelli Unveils 2012 Calendar With First U.S. Gala The debut of Pirelli’s calendar, which began as a U.K. initiative 39 years ago, has become such a globally anticipated media event that it was only fitting that the iconic Italian tire company would deliver a celebration of grand proportions for the annual publication’s first-ever gala [...]

Hollywood Pop Celebrity Wall featuring celebrities we’ve had the pleasure of working with. Today’s celebrity…”Smokin’” Joe Frazier (January 12, 1944 – November 7, 2011), Olympic and Undisputed World Heavyweight boxing champion, whose professional career lasted from 1965 to 1976, with a one-fight comeback in 1981.

Link: Best of 2011: Glossary of 20 Industry Buzz Words and New Concepts A guide to the year’s biggest buzzwords and new concepts.

Link: Best of 2011: New York’s 10 Most Notable New Event Venues This year saw the openings of many significant event and meeting venues in New York, including a slew of hotels, newly constructed event spaces, renovated cultural sites, experiential entertainment venues, and more—even a casino. Here’s a look at the most notable venues to [...]

Hollywood Pop Celebrity Wall featuring celebrities we’ve had the pleasure of working with. Today’s celebrity…Chubby Checker: singer-songwriter widely known for popularizing the twist dance style with his 1960 hit cover of Hank Ballard’s R&B hit “The Twist”.

Link: 10 Ideas for Company Holiday Parties in New York The company holiday party season has arrived. If you’re still searching for entertaining ideas for corporate groups in New York—whether you’re hosting an office party, after-work drinks in a bar, or a big blowout—check out these resources for food, entertainment, gifts, event decor, rentals, group [...]

Hollywood Pop Celebrity Wall featuring celebrities we’ve had the pleasure of working with. Today’s celebrity…John Cena: professional champion wrestler, actor, rapper, and television personality.

Hollywood Pop Gallery at the NYC Premiere of “My Week With Marilyn” Check out our Facebook page for additional photos from the premiere.

In The News: Hollywood Pop Gallery will be participating in the Annual Greenwich Holiday Stroll Weekend, Saturday, December 3 from 10 a.m. to 6 p.m. and Sunday, December 5 from 12 p.m. to 5 p.m. Look for our tent located on the grounds of St. Mary’s Parrish. See you there!