HOW TO: Use QR Codes for Event Marketing
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Nearly every year since 1994 has been hyped as the year that QR codes pierce the mainstream, but in 2011 the hubbub is finally reaching a fever pitch.
This is thanks to a confluence of factors: Critical mass in smartphone penetration, a large installed base of many barcode-scanning apps, and an approaching social tipping point of awareness. QR codes are finally becoming an effective tool for driving offline-to-online interactions at scale.
Mashable|Full story here.
